Our clients goal, Lexmoto was to facelift the UK's best selling 125 the LXR SE. Having held the reigns of the best selling 125 for over 6 years in a row Lexmoto wanted to refresh the bike design to meet modern branding continuing the race inspired theme with a tasteful upgrade.
Our approach was to double down on the race design, where in a market most brands take a very simplistic approach to design we wanted to design something that stands out in a crowded industry. We believe we developed a design that focused on creating a unique and memorable visual identity that would differentiate the bike from its competitors.
Photographer - Chris Quick
Our clients goal, Lexmoto was to facelift the UK's best selling 125 the LXR SE. Having held the reigns of the best selling 125 for over 6 years in a row Lexmoto wanted to refresh the bike design to meet modern branding continuing the race inspired theme with a tasteful upgrade.
Our approach was to double down on the race design, where in a market most brands take a very simplistic approach to design we wanted to design something that stands out in a crowded industry. We believe we developed a design that focused on creating a unique and memorable visual identity that would differentiate the bike from its competitors.
Photographer - Chris Quick
Our clients goal, Lexmoto was to facelift the UK's best selling 125 the LXR SE. Having held the reigns of the best selling 125 for over 6 years in a row Lexmoto wanted to refresh the bike design to meet modern branding continuing the race inspired theme with a tasteful upgrade.
Our approach was to double down on the race design, where in a market most brands take a very simplistic approach to design we wanted to design something that stands out in a crowded industry. We believe we developed a design that focused on creating a unique and memorable visual identity that would differentiate the bike from its competitors.
Photographer - Chris Quick
