From humble beginnings in 1895 as Laurin & Klement, producing bicycles and motorcycles, ŠKODA AUTO has evolved into a renowned Czech automobile manufacturer. Renamed in 1926, ŠKODA AUTO is headquartered in Mladá Boleslav, Czech Republic. Following its state ownership from 1948 to 1991, ŠKODA became part of the Volkswagen Group and has been a wholly owned subsidiary since 2000.
ŠKODA AUTO stands as a cornerstone of the Czech economy, employing over 35,000 people locally and making its mark globally with cars available in more than 100 countries. With an ambitious vision, ŠKODA aims to be one of the top five car brands in Europe and the leading European make in India and North Africa. Under the NEXT LEVEL ŠKODA STRATEGY 2030, ŠKODA has unveiled a new logo, designed by Strichpunkt Design from Berlin and Stuttgart, Germany.
ŠKODA AUTO is taking its brand appearance to the next level with the most radical change to its corporate identity in 30 years. A new brand picturemark will be used to enhance the brand’s appearance on digital communication channels. The ŠKODA wordmark will be used more widely than the company’s picturemark. ŠKODA’s new brand identity will first be introduced in information and communication materials and then rolled out in future models.
- SKODA Press Release
The winged arrow symbol has also been transformed, although not as radically as the wordmark. Its simplified design is apparent at first glance. ŠKODA’s new picturemark will now be rendered without plastic 3D graphics. This is how the car manufacturer is responding to the shift towards even more digitalised communication. The simpler, two-dimensional picturemark is much more impactful, especially on mobile devices, and can also be integrated more flexibly into different formats.
- SKODA Press Release
The new wordmark, which is meant to take over the icon as the representative physical asset on new cars, is the more dramatic change in the new logo. The old wordmark was fine but mostly forgettable while the new one makes a much more lasting impression with its wider proportion and combination of angled terminals and rounded corners. Perhaps the most discussion-worthy element is its treatment of the háček, the diacritic mark over the “S” that is both visually distinctive and phonetically crucial. On the one hand, I really like how they have integrated it into the “S” in a way that creates a flat horizontal line and how the cut to detach it from the “S” echoes the outer angles of the háček but, on the other hand, I think it’s missing the defining chevron-esque pinch on the top, or some other treatment to make that piece of the “S” be more evident as a háček. The counter argument to that is that that may be too literal and logos don’t need to be so literal as much as they need to be distinctive and recognizable, which this wordmark is.
From humble beginnings in 1895 as Laurin & Klement, producing bicycles and motorcycles, ŠKODA AUTO has evolved into a renowned Czech automobile manufacturer. Renamed in 1926, ŠKODA AUTO is headquartered in Mladá Boleslav, Czech Republic. Following its state ownership from 1948 to 1991, ŠKODA became part of the Volkswagen Group and has been a wholly owned subsidiary since 2000.
ŠKODA AUTO stands as a cornerstone of the Czech economy, employing over 35,000 people locally and making its mark globally with cars available in more than 100 countries. With an ambitious vision, ŠKODA aims to be one of the top five car brands in Europe and the leading European make in India and North Africa. Under the NEXT LEVEL ŠKODA STRATEGY 2030, ŠKODA has unveiled a new logo, designed by Strichpunkt Design from Berlin and Stuttgart, Germany.
ŠKODA AUTO is taking its brand appearance to the next level with the most radical change to its corporate identity in 30 years. A new brand picturemark will be used to enhance the brand’s appearance on digital communication channels. The ŠKODA wordmark will be used more widely than the company’s picturemark. ŠKODA’s new brand identity will first be introduced in information and communication materials and then rolled out in future models.
- SKODA Press Release
The winged arrow symbol has also been transformed, although not as radically as the wordmark. Its simplified design is apparent at first glance. ŠKODA’s new picturemark will now be rendered without plastic 3D graphics. This is how the car manufacturer is responding to the shift towards even more digitalised communication. The simpler, two-dimensional picturemark is much more impactful, especially on mobile devices, and can also be integrated more flexibly into different formats.
- SKODA Press Release
The new wordmark, which is meant to take over the icon as the representative physical asset on new cars, is the more dramatic change in the new logo. The old wordmark was fine but mostly forgettable while the new one makes a much more lasting impression with its wider proportion and combination of angled terminals and rounded corners. Perhaps the most discussion-worthy element is its treatment of the háček, the diacritic mark over the “S” that is both visually distinctive and phonetically crucial. On the one hand, I really like how they have integrated it into the “S” in a way that creates a flat horizontal line and how the cut to detach it from the “S” echoes the outer angles of the háček but, on the other hand, I think it’s missing the defining chevron-esque pinch on the top, or some other treatment to make that piece of the “S” be more evident as a háček. The counter argument to that is that that may be too literal and logos don’t need to be so literal as much as they need to be distinctive and recognizable, which this wordmark is.
From humble beginnings in 1895 as Laurin & Klement, producing bicycles and motorcycles, ŠKODA AUTO has evolved into a renowned Czech automobile manufacturer. Renamed in 1926, ŠKODA AUTO is headquartered in Mladá Boleslav, Czech Republic. Following its state ownership from 1948 to 1991, ŠKODA became part of the Volkswagen Group and has been a wholly owned subsidiary since 2000.
ŠKODA AUTO stands as a cornerstone of the Czech economy, employing over 35,000 people locally and making its mark globally with cars available in more than 100 countries. With an ambitious vision, ŠKODA aims to be one of the top five car brands in Europe and the leading European make in India and North Africa. Under the NEXT LEVEL ŠKODA STRATEGY 2030, ŠKODA has unveiled a new logo, designed by Strichpunkt Design from Berlin and Stuttgart, Germany.
ŠKODA AUTO is taking its brand appearance to the next level with the most radical change to its corporate identity in 30 years. A new brand picturemark will be used to enhance the brand’s appearance on digital communication channels. The ŠKODA wordmark will be used more widely than the company’s picturemark. ŠKODA’s new brand identity will first be introduced in information and communication materials and then rolled out in future models.
- SKODA Press Release
The winged arrow symbol has also been transformed, although not as radically as the wordmark. Its simplified design is apparent at first glance. ŠKODA’s new picturemark will now be rendered without plastic 3D graphics. This is how the car manufacturer is responding to the shift towards even more digitalised communication. The simpler, two-dimensional picturemark is much more impactful, especially on mobile devices, and can also be integrated more flexibly into different formats.
- SKODA Press Release
The new wordmark, which is meant to take over the icon as the representative physical asset on new cars, is the more dramatic change in the new logo. The old wordmark was fine but mostly forgettable while the new one makes a much more lasting impression with its wider proportion and combination of angled terminals and rounded corners. Perhaps the most discussion-worthy element is its treatment of the háček, the diacritic mark over the “S” that is both visually distinctive and phonetically crucial. On the one hand, I really like how they have integrated it into the “S” in a way that creates a flat horizontal line and how the cut to detach it from the “S” echoes the outer angles of the háček but, on the other hand, I think it’s missing the defining chevron-esque pinch on the top, or some other treatment to make that piece of the “S” be more evident as a háček. The counter argument to that is that that may be too literal and logos don’t need to be so literal as much as they need to be distinctive and recognizable, which this wordmark is.
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