We aimed to establish a 'new' era identity for Mercedes-Benz's EQ vehicle lineup, targeting high-end luxury consumers in Southwest England. Our goals were to boost campaign awareness and enhance customer engagement, positioning our dealership as the leading destination for Mercedes-Benz EQ vehicles.

Our strategy focused on crafting a distinct identity for each vehicle, reflecting luxury, innovation, and authenticity. We developed an array of point-of-sale materials to create a unique visual identity. Our campaign successfully captivated consumers, encouraged test drives, and drove sales growth.