The client's goal was to create a brand identity that would resonate with the 'rich' and help position their dealership as a leader in premium vehicle sales. From footballers to musicians and celebrities it was important to create an identity that was synonymous with the target market. Our objectives included increasing brand awareness and driving customer interest.

Our approach was to create a brand identity that communicated Redlines values of luxury, performance, and class. We developed a brand strategy that focused on creating a unique and memorable visual identity that would differentiate the brand from its competitors.